Outcomes: The work we’ve co-created via sprints and workshops.
Projects that began as collaborative creative sprints hosted by Ben Keenan, and evolved into original and effective creative work. The process involves getting all the inputs first from all of perspectives in the room, and building a concept that utilises what’s already on-hand to create a small aperture for creativity to force an outcome.
Case Study: HANNAH GADSY | MIFF by Guilty / Thought Police
A co-created TVC concept for the (Online) Melbourne International that was conceived and shot in under a week in the strictest Covid restrictions. Dir: Micheal Lutnam.
Case Study: WONDERFUL HOLD MUSIC by Clemenger Melbourne
Creating a brand experience out of a “withered technology”. We combined Myers charity partners, their annual Christmas song CD, and hacked their hold music system to create a unique charity mechanic that kept frustrated Christmas shoppers on the line.
Case Study: RATE YOU ROOF by Clemenger Melbourne.
This simple tool utilised a new draw feature in Google Maps, beating Googles own “Project Sunroof” application to market by three months.
Case Study: SNICKERS HUNGERITHM by Clemenger Melbourne.
This highly awarded digital campaign began a creative sprint discussing the value of seven lines of code that compared and counted the use of smiling and frowning emoticons on Twitter.
Case Study: MOVING THE NEEDLE by AKQA Melbourne
AKQA helped the Salvation Army engage the fast fashion industry to take responsibility for effects of disposable fashion.
Case Study: BE INTREPID by The Intrepid Group
Intrepids first brand campaign co-created with their internal creative department. What looks like a high concept, high budget travel ad was built from existing footage, and went on
to take the top prize at the Travel Video Awards, against campaigns with 20x its budget.
Case Study: DOG SELFIE by Clemenger / Thought Police
A co-create app and campaign that hacked the basic functionality of an iPhone to create a simple, fun and uesful utlity for dog lovers.
Case Study: SLEEP BETTER by Medibank, Thought Police & Partners
A wellness campaign conceived in a creative sprint which combined Medibank’s existing programs, partnerships, spokesperson, and in-house talents.
Case Study: ITS PEOPLE LIKE US by Taboo Group
A documentary which combined the Transport Accident Commissions existing programs, and partnerships with behaviour experts, law enforcement, to create an integrated campaign that presented as piece of culture rather than a public service campaign.
