A masterclass in ideation, collaboration and seeing constraints as opportunities.
“A smart, simple and enlightening way to look at how you conceive ideas, shape ideas, and what an idea even is. We took a team of strategists, creatives, and account people through a one-day workshop and it was mind-altering. We’ll definitely be back for more.”
Alex Derwin
Chief Creative Officer
BMF Australia Campaign Brief Agency of the Year 2020
Elevate the talents and resilence of your team
Increase the quality and effectiveness of your creative thinking
Reduce costly production time and reworking
Reframe creativity as resourcefulness not risk
The most valuable new creative skill isn’t prompt engineering. It’s seeing the value in the infinite choices.
We are fast entering a world where we can go from idea to execution instantly.
When working at speed, what often goes missing is strong strategic creative concepts. Throughlines that bind single-minded messaging in different mediums. The use of tensions and topicality to push ideas that feel human and connected..
This is the “missing middle” that makes creative work resonate .The job of a modern creative is to give data a soul. Take the rational, and use the emotional pull of words, pictures and interaction to make them compelling to an intended audience. So how do you do this? Well firstly you need to see value where others don’t, see constraints as opportunities, and learn what an idea is and what it’s made of. Once you know this, your ability to come up with ideas will be endless.
The Creative Class teaches you how gather inputs, and effectively move away from your first thoughts. It is a simple repeatable sprint process that leads to outcomes that are original, compelling and feasible.
See some of the creative outcomes here.
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